Christine Cruz

Christine is a Marketing Manager with 9 years of experience in Digital and Social Media Marketing. Her main responsibility is developing marketing strategies, brand management, content creation, and creative design that drive engagement and reach for the company through omni-channels. Prior to that, Christine worked for a global multinational company as a trainer for their Digital and Social Media services. She also worked as a Human Resource Manager in a boutique real estate firm in New York City where she supervised the company's recruitment, training and HR administrative efforts. She worked with local brands across the United States during her stint as a Social Media Manager under a social media agency in New York, where she devised strategies to aid in the growth of brand awareness, consideration and conversion.

Christine holds a Bachelor's Degree in Business Administration, Major in Marketing Management from the University of Santo Tomas in Manila, Philippines. She then moved to Vancouver, Canada, in March 2022 to pursue her Master’s in Business Administration at University Canada West. Christine graduated with honors in October 2023 and was one of the first Program Ambassadors for Career Success at the university.

Christine's strengths lie in communication, creative thinking, planning, organization and problem-solving. She enjoys researching
new online marketing strategies and developing digital content. When she's not working behind the screen, you will find her trying out new recipes at home and looking for cafes and dessert places around the city. She also enjoys biking, watching sunsets, and binge-watching new Netflix series.