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Finding Your Niche & Becoming a Thought Leader

Published by Summit Marketing Team on 01 Sep 2021

The Virtual CPA Success Show: Episode 44


Are you a thought leader? Or do you aspire to be one in your chosen field, but don't know where to start?

In this episode, we sit down with our Co-Founder & COO Adam Hale, and Bill Sherman, COO and Thought Leadership Practice Lead of Thought Leadership Leverage to talk about how thought leadership gives an organization a competitive advantage and the important steps you need to take to become one.






Episode quote:

“In terms of passionate, absolutely essential as there's a rule in the practice of thought leadership, that your audience will never be more interested in your topic than you. So you have to choose something that you're going to be excited to talk about for the next five or 10 years.”

- Bill Sherman


The finer details of this episode:

  • What is thought leadership?

  • What questions should you ask yourself before you start?

  • Steps you need to take before you launch your brand's thought leadership

  • Thought leadership and its correlation to passion, relevance and responsibility

Episode resources:

Enjoy this episode? Subscribe to The Virtual CPA Success Show for Creative Agencies to get more tips and strategies for achieving virtual CPA firm success. We're here to be a resource in this ever-changing industry.


Available via iTunesSpotifyStitcher, and more!


You can view the transcript for this episode here.



Finding Your Niche & Becoming a Thought Leader


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