Running a business is full of hard questions:
Can we afford to hire right now — or are we stretching too thin?
Why does it feel like we’re growing revenue but never seeing more cash in the bank?
Are we pricing our services correctly — or leaving money on the table?
If you’re wrestling with decisions like these, you’re not just looking for accounting help — you’re looking for strategic financial clarity.
That’s exactly what a Fractional CFO provides.
What Is a Fractional CFO ?
A fractional CFO is a senior-level financial expert who provides the insight and strategic leadership of a Chief Financial Officer, but on a part-time or project basis. They often work with multiple clients and bring an outside perspective informed by experience across industries.
The role is growing in popularity for one simple reason: many small and mid-size businesses need CFO-level guidance but aren’t ready for the cost or commitment of a full-time hire.
When Financial Firefighting Becomes the Norm
If your financial reporting feels like a rearview mirror, if you’re constantly reacting to cash crunches, or if you’re unsure whether your next move is financially viable — a fractional CFO helps shift you into proactive mode.
Clients often come to us feeling:
Unclear about what financial metrics truly matter
Frustrated that reports don’t lead to action
Unsure whether their pricing, hiring, or spending decisions are sound
Overwhelmed by financial complexity they never intended to manage
One thing we hear all the time from clients: “I used to feel like I was guessing every time I made a financial decision.”
What Does a Fractional CFO Do?
A fractional CFO is more than a number-cruncher. They function as a trusted advisor, helping you:
Create long- and short-term forecasts so you can focus on what’s ahead
Manage cash flow with clarity and confidence
Understand and interpret your financials — not just receive them
Develop KPIs that align financial and operational performance
Prepare for M&A, fundraising, or expansion
A Typical Engagement Might Include
Strategic financial planning and forecasting
Monthly financial close oversight
Performance dashboards and custom reports
Revenue recognition and margin analysis
Incentive plan modeling (phantom stock, ESOPs and variable pay)
Department and team performance evaluations
M&A or fundraising readiness support
As one client put it, “We didn’t just get numbers. We got insight.”
Do Any of These Sound Familiar?
You’re growing, but profitability isn’t keeping up
You’ve made big decisions based on gut — and later regretted them
You get financial reports, but don’t know what to do with them
You’re unclear on your break-even point
Cash flow surprises keep happening
You don’t feel in control of your company’s financial future
These are signs that you don’t just need accounting — you need leadership.
Why Not Just Hire a Bookkeeper or CPA Firm?
A traditional bookkeeper or accountant focuses on compliance and historical reporting. A fractional CFO is future-focused: they provide analysis and recommendations that drive strategic decisions.
And if you already have a bookkeeper or CPA? Great. A fractional CFO can work alongside them, helping you turn raw numbers into smart strategy.
Who Is a Fractional CFO Right For?
If your business is generating over $2 million in annual revenue and you find yourself asking more complex financial questions at leadership meetings, it might be time to bring in a strategic partner.
Hiring a full-time CFO costs an average of $229,000 per year, not including benefits. Fractional CFO services provide that same caliber of insight, at a fraction of the cost.
That said, some companies eventually outgrow us. And when they do, we help them build their in-house finance team the right way. We love when this happens: Here’s a story about a client that we helped grow beyond our services.
Let’s Talk About What’s Keeping You Up at Night
If you’re tired of guessing, reacting, or wondering what your financials are really telling you, it might be time for a new kind of financial partner.
Let’s talk about where you are, and where you want to go. We’ll help you see the path clearly.
